January 11th, 2011
One of the things we love most about this business is that things are always changing. Recently we’ve seen a shift toward online marketing trends that focus on videos. Videos are an amazing way to connect with people online, because, oftentimes, people would rather watch a video than read something online.
Additionally, it’s easier to effectively share a video online than it is a website. When you share a video on Facebook, for example, you post it, and people can watch it right in Facebook. If you post a link to a website, people actually have to go to the site and then figure out what to read. Even though visiting a website isn’t that hard, in terms of what folks are willing to put effort into online, it’s a world away from just pressing play.
So how can you take advantage of these increasing video trends? Get yourself a web cam, then try one of these ideas.
- Create a YouTube account for yourself or your business. This will allow you to check out what other people are doing in the world of video, as well as give you a place to post your videos where people will be able to find them.
- Start a Vlog. You’ve heard of a blog, right? Well, a vlog is simply a video-based blog. Rather than writing posts, you use your web cam to record videos of yourself talking about things. While this can be a personal vlog, it can also just as effectively be about and for your business. You can then post your vlog on YouTube, your website, or both. As with any text-based blog, remember to post regularly to maintain and increase your readership.
- Teach people. You’re an expert at something — everyone is. Figure out what you do really well, then teach people how to do it. You can record your “how to” videos with your web cam, or, if you’re teaching something computer-based, you can use a service like Screenr to record your screen while you talk (that’s called a screencast). Post your videos on YouTube. For examples, check out our video feed or Howcast.
- Entertain people. Sing, dance, be funny. Record your pets singing, dancing or being funny. If you’re looking to go viral, the zanier the video, the better chance you’ll have of getting people to watch and then share, share, share. And remember, always post these kinds of videos on YouTube, because that’s where your audience is!