Interaction is the purpose of social media, right? It’s the thing we’re all striving to do and do well. But how do you start? Here are ten excellent ways to begin interacting on Twitter and Facebook.
1. Retweet interesting content often. People like it when you retweet their content, and could begin following you as a result. In addition, you’ll show people you’re engaged in a way beyond simply posting your own content.
2. Check out your followers and start conversations with them. Find something interesting about them — something they post, something in the bio on their profile page or something on their website — and start a conversation with them publicly. By conversing with them via a reply (rather than a direct message), you have the added benefit of allowing other people to see you interact.
3. Find interesting conversations on Twitter and get involved. Use Twitter’s integrated search feature to search for something interesting. Find a conversation or post and reply to it to get yourself in on the conversation.
4. Find someone who knows something you want to know, then publicly ask them for advice or information. Again, do this publicly (and not in a direct message) so your interaction is available for the world to see.
5. Check out trending topics on Twitter. Find one that relates to your expertise and join the conversation. The more you interact publicly, the better, and if you can showcase your expertise, that’s better still!
6. Search for people who are talking about problems you can help with and talk to them about it (publicly, of course). So, if your business is anti-aging, search for and find people who are posting about feeling old, for example. Then, tell them how you can help them — but be sure to make it sound authentic and personal, rather than like an advertisement.
*TIP* Twitter’s default method of replying to someone is to use the @ symbol before their name in your post (for example, @kaboomjohn). When you reply this way, only people who follow both you and the person you’re talking to will be able to see your conversation. To get around this, use @ with a . in front of it (for example, .@kaboomjohn). This will allow everyone to see the conversation. It’s really important to do this so that anyone who looks at your Twitter profile can see your interactions.
Twitter & Facebook
7. Organize a contest or giveaway through your social media. Create a contest by offering to give something away for free — your product or service, or someone else’s product or service you like. Promote your contest through posts before and during the event. This could be a trivia contest where the first person to answer correctly wins, or a random person from a pool of correct answers wins. It could be an action contest, where you ask your followers to do something and post a picture of it to you, and then a random person who completed the task wins. It could also be just a random drawing, so you ask people to reply to you on Twitter or comment on your Facebook page to enter, then you pick a random winner on a published date.
8. Take a poll. Ask your followers what they think about something. Do try to make sure you have active and engaged followers before you do this, though, so you won’t end up with an unanswered poll!
9. Offer customer service through your social media networks. This is both passive and proactive. Passively, give out your social network info to customers and let them know it’s another way they can reach you for customer service and support, just like email or telephone. Proactively, use Twitter’s search feature to look for people talking about your product or service. Talk to them. When you see someone complaining about or having a problem with your product or service, reply to them proactively (and publicly) and let them know how you can help them resolve it. This has the big added advantage of helping you manage your brand’s reputation.
10. Find your current customers and clients on your social media networks and talk to them. While social media networks are great for building your clients, they’re also fantastic for connecting with people with whom you already do business. Connecting on social media allows customers to feel more involved, and therefore more loyal, to you and your brand. Let your customers know how to find you on your social media networks — and if you have their email addresses, search for them and start conversations.
Have questions for us or more ideas about how to interact on your social networks? We want to hear what you have to say! Sound off in the comments.
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