January 04th, 2011
This time of year, the internet is rife with predictions and resolutions for the new year. There are so many out there, and so many good ones, that we haven’t felt compelled to repeat much of the information, choosing instead to share them with you via our Facebook and Twitter accounts. There is one resolution, however, that is so incredibly important, we wanted to not only repeat it, but highlight it for you, so you’ll implement it into your online marketing strategies this year. What could possibly be that important, you may wonder? Well, here it is:
Tell people about your social media sites.
When we are new to the social media game, it’s tempting to setup our social media sites, then sit back and wait for people to flock to them naturally, as we inevitably expect. Unfortunately, this is one of those situations where myth wins over education for folks who are new to social media. While you will, of course, get a few followers naturally, you have to actively work to build the rest. If you’re one of our clients, we do much of this for you. But, just as social media is an addition to your marketing strategy and not the whole enchilada, building social media followers must be done offline, as well as on.
Think about it this way: when you built or commissioned your business’s first website, did you just put it up and wait for people to find it? No way! You told people about it. You put it on your invoices, letterhead, business cards, vehicle magnets, t-shirts, and absolutely any other place that came to mind. You have to treat social media the same way. To build your social media followers with quality and quantity, you absolutely must tell people about it in real life, every chance you get. That means, you put your Facebook and Twitter addresses on your invoices, letterhead, business cards, vehicle magnets, t-shirts, print newsletters and anywhere else that comes to mind. There’s no such thing as overdoing it, because the more people that see it, the more likely they are to follow you.
This resolution has an added bonus, too. When you tell people about your social media sites offline, or in real life, you will, for the most part, be telling people who are already customers and clients — people who already love you. There’s no need to sell to them; they will follow you because they already utilize your products or services. These same people will be a huge asset to you online, because they will be the ones with brand loyalty. They will be the ones most likely to share your posts and suggest you to their friends. And that, in the end, is really what the social media game is all about.